Privacy Policy

Effective Date:  September 11, 2024

The Privacy Policy describes how The Forward Thinking Company, LLC (“Forward Thinking,” “we,” and “us”) processes personal information about you when you visit or use our website and/or mobile applications (collectively, the “Platform”).  If you have any questions, please contact us as provided below. If you would like to receive this Privacy Policy in a different format, please contact us at legal@forwardthinking.com.

BY USING THE PLATFORM, MAKING A PURCHASE WITH US, OR OTHERWISE PROVIDING US WITH YOUR PERSONAL INFORMATION, YOU ARE CONSENTING TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.

Categories of Personal Information We Process

The type of information that we collect depends on your interaction and relationship with us. We may collect the below categories and types of personal information with your consent or as otherwise required or permitted by law.  

• Identifiers. We may collect identifiers such as your name, postal address, telephone number, email address, social security number, tax identification number, driver’s license number, and username or email address, combined with password or security question and answer. 
• Audio/Visual Data. We may collect audio, electronic, photographic, visual or similar data including photographs.
• Characteristics of Protected Classes. We may collect your date of birth.
• Biometric Information. We, or our third-party vendors, may collect characteristics about you that can be used to establish your identity. For example, we may collect your fingerprint, hand or palm print to manage time and attendance using our timeclock systems. Additionally, certain applications allow the use of face recognition for authentication and access. If you choose to enable this feature, the application vendor will receive this biometric information. 
• Geolocation Data. We may collect information that identifies or provides the geographic location of a device, user, or object through various means, including GPS (Global Positioning System), IP address tracking, Wi-Fi triangulation, and cellular network signals.
• Financial Information We may collect tax identification number, financial or bank account information, tax-related information, wire instructions, credit check information, payment card number, payment card expiration date and CVV code, and billing address.
• Internet or Electronic Usage Data. We may collect data related to network and website interaction history, IP address, website cookie information, interaction with advertisements and browsing time.
• Professional or Employment Information. We may collect information concerning your current employment and job history.

Sources of Personal Information

We collect personal information in the following ways:

• Directly from you. We may collect personal information that you provide directly to us.
• Automatically. When you access our Platform, we collect internet or electronic usage data using tools like browser cookies. 
• From third-parties including vendors and service providers. We may collect personal information from third parties including vendors and service providers.  
• Social media platforms. Depending on the information you choose to share and your privacy settings, we may collect identifiers, commercial information, education information, financial information, internet or electronic usage data, professional or employment information, and inferences.  Based on the way you have set your privacy settings on your social media accounts, most social media platforms, like Facebook, analyze data about how you interact with our Platform and combine it with information on other users to provide us information about you.  In addition, we may receive information about you if other users interact with us on social media and information about you is visible to us, for example the fact that you are “friends” or other public-facing profile information.

Purposes for Collecting Personal Information

We may use personal information for the following business and commercial purposes:

• Providing our Products and Services. We may use personal information to provide our products and services including tracking routes, providing logistics services, performing geographical tracking and geographical fencing, performing cold-chain tracking and providing location information and route modeling.
• Transactional Purposes. We may use personal information to communicate with you, allow you to create an account with us, and provide you with customer assistance.
• Analytical Purposes. We may use personal information to analyze preferences, trends, and statistics.
• Marketing and Promotional Purposes. We may use personal information to improve our marketing efforts, for prospecting of new customers, for customer relationship management, for customer engagement, to administer sweepstakes, contests, and promotions, and to provide you with information about us, including personalized marketing communications.
• Combination of Data. We combine information we obtain from different sources with publicly available information, including to create inferences about you. For example, we may combine information that we have collected offline with information we collect online. We combine information that we have collected across other third-party sites. We combine information across devices, such as computers and mobile devices.  We may also combine information we get from a third party with information we already have.
• Maintenance and Improvement of our Platform and Systems. We may use personal information to improve our Platform and systems, provide and maintain functionality on our Platform and systems, and help us diagnose technical and service problems and administer our Platform and systems.
• Develop and Improve our Product and Services. We may use personal information to help us develop new products and services and to improve and analyze our existing products and service offerings.
• Security and Fraud Prevention. We may use personal information to: (i) protect our Platform, premises, assets, systems, products, services and intellectual property; (ii) protect us, our affiliated companies, our employees, and others from fraud, theft, and other misconduct; (iii) conduct vendor due diligence; and (iv) detect and prevent fraud, theft, and misconduct including by verifying the identity of those we are considering hiring and those we are conducting business with.
• Legal. We may use personal information to comply with our legal obligations, including reporting requirements, and defend ourselves in legal proceedings, and protect our company and our property, employees, and others through legal proceedings.
• Other Purposes. We may use personal information for other reasons we may describe to you.

How We Disclose Personal Information

We disclose personal information in the following circumstances:

• Service Providers. We may share personal information with vendors and service providers who support the operation of our products, services, Platform, and our business and who need access to such information to carry out their work for us (including, for example, cloud hosting providers, lawyers, bankers, tax consultants, auditors, insurers, payment processors, financial institutions, email delivery vendors, internet service providers, operating systems and platforms, recruiting vendors, maintenance and customer support services). In some cases, the vendor or service provider may directly collect the information from you on our behalf. 
• Marketing/Analytics/Advertising Partners. We may share personal information with third-party marketing, analytics or advertising partners, including social media platforms and networks, who provide analytics or marketing and advertising services to us. 
• Government Entities. We may share personal information with regulatory and government entities including government, administrative, law enforcement and regulatory agencies; tax authorities; and other public agencies or authorities if we think we should in order to comply with any applicable law, regulation, legal process or other legal obligation. This includes cooperating with law enforcement when we think it is appropriate, obtaining legal remedies or limiting our damages, and to enforcing or protecting our contracts, legal rights or the rights of others, including by responding to claims asserted against us.  
• Corporate Transaction Recipients. We may share personal information with potential investors, purchasers, merger partners, and their advisors in the event we: (i) sell or transfer, or are considering selling or transferring, all or a portion of our business or assets; or (ii) are considering or engaging in any reorganization, conversion, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our ownership interest, business or operations; or (iii) are soliciting or accepting investments.  
• Other Reasons. We may disclose personal information for other reasons we may describe to you, including if you consent to the disclosure or direct us to disclose your information.

How Long We Keep Personal Information

We will retain and use your information for as long as we need it to provide you products or services, or as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We use the following criteria to determine retention periods:

• how long the information is needed to provide our products and services and operate our business;
• whether there are contractual or legal obligations that exist that require us to retain the information for period of time;
• whether any law, statute, or regulation allows for a specific retention period;
• whether an individual has agreed to a longer retention period;
• whether the data is considered to be sensitive data; and
• what the expectation for retention was at the time the data was provided to us.

Cookies, Analytics, and Other Tracking Technology

Cookies and Tracking Technology

When you access the website, we (and third-party companies we work with) may collect and store certain information by using technologies such as server logs, cookies, web beacons, clear gifs, tags, e-tags, flash cookies, log files, pixels, code, Javascript packages, mobile advertising IDs (such as Facebook cookies or Google’s Advertising ID), cross-device linking, and similar technologies. The information collected includes information about your activities on our Platform, IP address, browser or operating system type and version, device IDs, and demographic or inferred-interest information, as well as information or communications you have submitted to us through the Platform.  

We use this information to understand general usage and volume statistics, how users navigate to and around our Platform, what content is viewed or accessed, and which products and services have been obtained. We also use these technologies to keep track of your preferences and profile information.  We also use these technologies to allow third-parties to provide analytics and advertising services and serve advertisements on our behalf across the Internet and in mobile applications. For example, our advertising partners may use the fact that you visited our Platform to target advertising to you on other websites and mobile apps on your current device or on other devices you use. They may match your browsers or devices if you log into the same online service on multiple devices. These third parties partners may use this information for our and their own advertising, analytics, attribution, and reporting purposes. To learn more about interest-based advertising, tracking technologies, and how to opt out, please visit http://www.aboutads.info/choices. 

Global Privacy Control and Opt-Out Preference Signals

Some browsers or browser extensions also allow you to tell websites not to share your information for cross-contextual behavioral advertising through the “Global Privacy Control” or other opt-out preference signals. If you have enabled Global Privacy Control or an opt-out preference signal on your browser or extension, we will honor such requests that can be recognized by our Platform by disabling Analytics and Advertising cookies and similar technologies. Please note that we may not be readily able to associate an opt-out preference signal with other personal information such as your email address. You will also only be opted out of online sales or sharing of personal information, and will need to turn it on for each browser you use. 

Do Not Track Signals

Some browsers have a “do not track” feature. It lets you tell website you visit that you do not want them to track your online activity. These features are not yet uniform across browsers. Our Platform are thus not currently set up to respond to these signals. For more information on Do Not Track signals, please visit https://allaboutdnt.com/. 

Session Replay Technology

We may use session replay technology on our Platform.  Session replay technology, also referred to as session playback or user experience (UX) replay, collects information regarding, records, and tracks your interactions with a website or application. It then transforms those logged user events (such as mouse movements, clicks, page visits, scrolling, tapping, etc.) into a reproduction of what you actually did on the website or application.  We use session replays for quality control, customer service, fraud prevention and security, and marketing purposes. Our session replay technology is owned and operated by a third-party who acts as our service provider. The information collected by this technology may be collected by, transferred to, and stored by our third-party service provider.

ChatBot Technology

We may use chatbots to help provide customer service and support, including through the use of a virtual assistant. A chatbot is a software application that mimics human conversations in text or voice interactions on our website or through our customer service hotline. It enables the communication between a human and a machine, which can take the form of messages or voice commands. The chatbot is designed to work without the assistance of a human operator. It responds to questions posed to it in natural language as if it were a real person using a combination of pre-programmed scripts and machine learning algorithms. When asked a question, the chatbot will answer using the knowledge database that is currently available to it. If the conversation introduces a concept it isn’t programmed to understand; it will pass it to a human operator. If you use our chatbot service, we will collect any personal information you provide to use. We will also create and store a transcript of your chat interaction with us which will be shared with and stored by our third-party service provider.  We use these transcripts and the information you provide for quality control, customer service, fraud prevention and security.

Google Analytics

We use analytics services provided by Google Analytics. If you would like more information on how Google uses data when you visit or use our Platform, please visit www.google.com/policies/privacy/partners. If you would like to opt-out, Google provides a an opt-out tool which is available at https://tools.google.com/dlpage/gaoptout.

Links to Other Website

Our Platform may include links to other website or applications whose privacy practices may differ from ours. If you submit personal information to any of those website or applications, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit or application that you use.

Third-Party Payment Processors

We use third-party payment processors to assist with processing any payment information. If you pay with a credit card or other form of electronic payment, the payment information that you provide is transmitted directly to the payment processor who will process and store your personal information. 

Security

We follow generally accepted industry standards to protect the personal information submitted to us and have implemented reasonable technical, organization, administrative and physical measures to protect personal information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security and encourage you to use website and share information with caution. 

This Website is Not Intended for Children

We do not knowingly collect or store any personal information from anyone under the age of 16. If we become aware that we have collected or stored personal information from an individual under age 16, we will remove his or her personal information from our files. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us immediately by sending an email to legal@forwardthinking.com.

Marketing Communications

Marketing Emails. You can opt out of marketing or advertising emails by using the “unsubscribe” link or mechanism noted in communications you receive from us. You may also request to opt out of marketing or advertising emails by contacting us at legal@forwardthinking.com. Once we process your request, we will cease sending you emails for such purposes at no charge to you. If you opt out of getting marketing messages, you will continue to receive messages from us about your relationship with us where permitted by law.

Phone Calls and Text Messages. If you do not want to receive marketing phone calls or text messages from us, please inform us that you no longer want to receive calls from us when you receive a call from us, or reply STOP to a text message from us. You can also opt-out of telemarketing by contacting us at legal@forwardthinking.com.

Processing in the United States 

Please be aware that information we obtain about you will be processed in the United States by or service providers or us. By using the Platform or our services, you acknowledge your personal information may be transferred to and processed in jurisdictions outside your own as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States or other jurisdictions may be different from the laws in your country of residence. The United States may not afford the same level of protection as laws in your own country.

California Privacy Rights

Shine The Light. If you are a California resident, this section applies to you. The California Shine the Light law (Cal. Civ. Code § 1798.83) permits residents of California to request certain details about how their information is shared with third parties for the third-parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at legal@forwardthinking.com and include “CA Shine the Light” in the subject line of your email.

Contact Us

If you have any questions about this Policy or our data practices, please email us at legal@forwardthinking.com.

Updates to Our Privacy Policy 

From time to time we may change our privacy policy. We will notify you of any material changes to our privacy policy as required by law. We will also post an updated copy on the website where this appears. Please check our website periodically for updates. The “Last Updated” legend above indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on any of portion of our Platform.